![]() ![]() The second aspect was the clause choices available in the texts. The first was the thematic choices in the form of marked ( As Nigerians, we can weave…), unmarked ( Friends are the reason…) and conjunctive logical (so, and, that) constructs. Observations showed the kinds of MTN advertising textual choices in two distinct sequences. Such conceptual procedure informed the calibration of the textual components into different frequencies, using the table and graph to demonstrate clearer pictures of the outcomes. ![]() ![]() The application of Halliday’s Theme-Rheme theoretical lens permitted the processing of the MTN advertisements into various semiotic slots. Seven advertisements of MTN functioned as the objects of analysis. Thus, this study explored the textual choices of MTN advertisements as such entities were utilised to generate meaning potential. The meaning that a communicator intends to make determines the choice of the lexemes that the individual employs. ![]()
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